As technology advances over the years, the internet has become something that we all can’t seem to live without.
In this blog, I will be talking the Web 2.0, how has it advanced from the history of the Internet and why Social Media had became one of the go to marketing platform.
What is Web 2.0?
With the number 2.0, we can understand that it represents the 2nd generation of the Internet, the upgraded version of Web 1.0.
In Web 2.0, there are more contents generated by users themselves. Which brings us to the common web application such as Facebook, Youtube, Instagram that are wildly used by people till this date.
Web Apps that are broadly used.
Web 2.0 had differed so much from Web 1.0 and the history of the Internet!
That being said, the Internet has come a long way, back from the 90s when things like Yahoo, which was the first introduced in 1994. Google search engine was introduced only in the 1998, 3 years later after Ebay had made their first step into the Internet.
Counting till today, with the Web 2.0, we are able to connect with so many people in the world with the web application made for us.
This will lead me to the 2nd part of the blog about Social Media Marketing.
Social Media Marketing
Social Media had become a platform where businesses had begun to use Social Media Marketing to connect with their audience.
OBERLO had released an article on a number of Social Media Statistics. As of 2019, daily active users in social media have reached an amount of 3.5 billion and the average time spent on social media is 3 hours per day!
LYFE has also mentioned a number of reasons why Social Media Marketing is the way to go.
One of it will be that with the number of users expected as of 2021, most customers should have access to social media. Content marketed via social media is deemed to be better accepted by the customers. At the same time, social media marketing also helps businesses to increase brand recognition.
I believe that marketing through social media brings about lots of benefits to business owners.
What do you think?
Let me know your thoughts and feel free to discuss with me! ^^
Shane's Blog 
4 replies on “Web 2.0 and Social Media Marketing”
Hi Shane,
I totally agree that Social Media has brought so much benefits to us and has already become so integrated into our lives. So much so that there are people that cannot live without Social Media Platforms. While all these may seem like the new norm, do you think Social Media has also caused us to lose human connections? And what do you think are the cons to Social Media or Social Media Marketing?
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Hi Hayley!
Yes, I do agree that Social Media does cause us to lose human connections. As one starts to get used to connecting through social media, it is possible for them to distance themselves from physical gatherings.
Social Media Marketing does bring about certain cons. Such as causing people to be less attentive and interested in traditional media such as television ad and radio ad. Even newspapers are now preferred online! This might bring about a disadvantage towards people like the elderly who had been reading the newspaper all along as it may seem to be dying off soon in the future.
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Hi Shane!
We have indeed come a long way from Web 1.0 previously! I myself contribute to the statistics of spending too many hours on Instagram with so much content available (can’t stop refreshing). You mentioned that social media has brought about many benefits to business owners. I am curious to find out your thoughts on how SME business owners are able to make use of social media with a low budget?
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Hi Tracey!
I believe social media had made marketing become possible for SME businesses, especially when SMEs are cautious about how much they are spending on marketing themselves. Social media such as Facebook and Instagram had seemed to make marketing possible within a low budget! My parents own a small business and I’ve created an Instagram account for them and I’ve realised that having a low budget for marketing is not impossible!
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